Tuesday, November 1, 2011
A QR code that doesn't abide by certain standards may not work on some smartphone readers. That creates a negative experience and it's something we should all try to avoid. In our experience, we've found that you should at follow these 3 rules in order to maximize compatibility of your QR code.
Tuesday, October 18, 2011
Recently, a commenter in one of our blog posts left some comments regarding QR code privacy. What kind of information can we learn from the individual who scanned the QR code? Should we be concerned and afraid to scan because advertisers are able to figure out too much information on us? This article will put QR code privacy into perspective.
Tuesday, September 13, 2011
QR codes. Some love the potential, the many applications, the possibilities, and how cool they are. Others hate them. They don't like how they're being used, they don't like the way they look, and they think they are impractical. Regardless of the consensus, I'm here to say no matter what, they're going to be absolutely everywhere.
Tuesday, August 30, 2011
Time after time I hear critics talking about QR codes and why they're going to be phased out by newer technology. Newer technologies include image recognition, augmented reality, or Near Field Communication. Well, they're wrong. QR codes aren't going to die because they have characteristics that no alternatives have. It's only a matter of time before QR codes become the standard.
Thursday, August 18, 2011
QR codes are really taking off these days. More and more I'm seeing them in the media, hearing others talking about them, and so forth. In my last article, I noted one of the biggest mistakes I've seen when it comes to QR codes. It's the lack of mobile optimized landing pages. In hopes of building awareness, I've decided to document several free services that would make for a great QR code landing page.
Thursday, August 11, 2011
QR codes are growing at a rapid pace and with any newer technology comes the learning curve. Unfortunately, with learning curves comes mistakes and these types of mistakes will negatively affect a brand's perception. We've seen many, be it movie studios, or Fortune 500s, drop the ball with QR codes. Read on to avoid falling into that category.
Thursday, May 12, 2011
Many are using QR codes to appear cutting edge, but they are using them improperly. There is no value added and very few calls-to-action. Why should someone scan a QR code? When it comes to the winery niche, there are several practical uses for QR codes that enhance the experience.
Tuesday, April 5, 2011
QR codes have a ton of potential for the large B2C market, but how about B2B? Do they work? You bet! Whether or not its B2B or B2C, it's still B2H (business-to-human). Lets discuss why the B2B segment is different and then different QR code uses for B2B.
Thursday, March 24, 2011
QR codes have the ability to transform an event into a different type of event. It'd be a green-friendly event. It'd be interactive and engaging in ways that weren't previously possible. QR codes can enhance the experience. Isn't that what we all want, anyway?
Tuesday, March 22, 2011
Several popular photography sites including Flickr, SmugMug, and Showit have some sort of mobile website initiative. Pair a mobile-friendly site with a QR code and a photographer can increase the value for their clients and differentiate themselves. Position yourself as being on top of your game.