Educational
Tuesday, November 1, 2011
A QR code that doesn't abide by certain standards may not work on some smartphone readers. That creates a negative experience and it's something we should all try to avoid. In our experience, we've found that you should at follow these 3 rules in order to maximize compatibility of your QR code.
Thursday, October 27, 2011
Denise, who attends a social media mastermind group I'm part of, left a comment on my last post that asked whether or not we should have a separate website for mobile devices. Sound cumbersome? Let's see if these three points are convincing. The real answer is: it depends.
Tuesday, October 25, 2011
We received an e-mail from Ilene who was tasked with finding out how to redirect her mobile traffic on her website. So, when someone from a mobile device visits her website, she wanted to redirect that person to a mobile website. Although our mobile platform does this natively, we thought it would be useful to share the redirection code.
Thursday, October 20, 2011
As a smartphone user, we are tolerant right now. We are tolerant to the slow adoption of technology and waiting for businesses to get in the game when it comes to great experiences. Some negative experiences might be tolerating Facebook's app, or maybe it's reading a blog post on your phone, or maybe an e-mail newsletter. Whatever the case, if we are in control of setting these experiences, we must exceed the expectation to differentiate and thrive.
Tuesday, October 18, 2011
Recently, a commenter in one of our blog posts left some comments regarding QR code privacy. What kind of information can we learn from the individual who scanned the QR code? Should we be concerned and afraid to scan because advertisers are able to figure out too much information on us? This article will put QR code privacy into perspective.
Thursday, August 25, 2011
QR Code Statistics. They're the big question everyone is asking. Well, how many people know about QR codes? Companies like comScore and ScanLife are throwing around numbers. But are they correct? Do they portray the mobile landscape and QR code awareness accurately? The answer is no.
Tuesday, May 3, 2011
Google recently conducted a study on the mobile movement. This research, conducted at the end of 2010, included 5,013 US adult smartphone Internet users. The idea was to help understand the smartphone consumer and learn how smartphones have impacted the way consumers search, shop, and respond to mobile advertising. These statistics are great insights and are only the beginning of what lies ahead.
Tuesday, April 12, 2011
There is a lot of debate between the best domain name method for a mobile site. Using a subdomain such as m.domain.com or a .mobi domain are the big two options. What is better for SEO? What is a better overall experience for the visitor? Which does Google prefer and what do we prefer? All of these questions will be answered here.
Tuesday, April 5, 2011
QR codes have a ton of potential for the large B2C market, but how about B2B? Do they work? You bet! Whether or not its B2B or B2C, it's still B2H (business-to-human). Lets discuss why the B2B segment is different and then different QR code uses for B2B.
Thursday, March 24, 2011
QR codes have the ability to transform an event into a different type of event. It'd be a green-friendly event. It'd be interactive and engaging in ways that weren't previously possible. QR codes can enhance the experience. Isn't that what we all want, anyway?
