Top 5 Free QR Code Landing Page Ideas
QR codes are really taking off these days. More and more I'm seeing them in the media, hearing others talking about them, and so forth. In my last article, I noted one of the biggest mistakes I've seen when it comes to QR codes. It's the lack of mobile optimized landing pages. In hopes of building awareness, I've decided to document several free services that would make for a great QR code landing page.
1. Videos: YouTube, Vimeo
One cool aspect of QR codes is the ability to easily link someone from the offline world to the online world. One of the most powerful forms of media involves video. Pair the two, and you are empowered to create a unique experience. Both YouTube and Vimeo have mobile optimized versions of their site. I'd recommend using YouTube because it's the world's second largest search engine, and it has a stronger community looking for content than Vimeo.
- Video interviews
- A story of how you solved a customer's problem
- A promo piece for an event
- An in-depth video on your product
- Employee training
With video, the possibilities are endless. Did I mention you can do it all from your iPhone? Stay tuned for articles on this. Watch the video below to see how video played a role in this project.
2. Photos: Flickr, Picasa Web, Instagram
Photos! Aside from video, photos are another great way to convey something. Flickr and Picasa both have a pretty slick mobile interface.
- Showcase photography
- Product photos
- Event photos
- Design portfolio
3. Presentations: SlideShare, SlideRocket
Recently, Slideshare wrote an article about how Todd Ogasawara didn't have access to a projector, so he shared his slides through SlideShare. He used a QR code to link to it, and voila: he had a workaround. SlideRocket allows you to record a presentation with your voice and have it timed to the slides. The coolest part? They're both optimized for smartphones. Did I mention free?
- Speakers can link a QR code to their presentation so attendees can walk away with it.
- Businesses can put a short presentation together on an educational element of their business and teach.
- Mini-case studies can be done on a problem a business solved.
- Whatever you can think up. :)
4. Documents: Google Docs
Did you know Google Docs has a mobile optimized viewer?
Google Docs idea:
- Product specifics
- How to assemble product
- Cooking recipes
- Resume linked on business card
I was talking with @michaelranaii on Twitter yesterday and he linked to his resume from a business card (below). Although the resume isn't truly mobile optimized, the viewer makes it easy to zoom in and read the content. It might be kind of difficult making something like a resume truly formatted for mobile. It'd require no specific widths and just bullet points with titles.
5. More Customized: Google Sites
If you want something a little more customized, you can use Google Sites to create something. I admit, I haven't played around with this, but I know it's possible if you're the do-it-yourself type. I could bullet point a list of possibilities, but really, your imagination is the only limit depending on your needs.
How are you using QR codes? I'm curious.