How to Check Mobile Traffic with Google Analytics
Thursday, October 21, 2010
Many companies don't realize the amount of mobile traffic they're getting to their website. How can you find out? Google Analytics! Google Analytics provides some very insightful statistics when it comes to mobile devices and carriers. This includes the total number of visits from mobile devices, the percentage of mobile visitors in relation to total traffic, and more!
2 Million Diners Seated by OpenTable via Mobile Apps
Wednesday, July 7, 2010
In a matter of months, OpenTable seated 2 million people from mobile devices. What does this mean? On-the-go mobile web participants are searching for local restaurants (among other things). OpenTable also estimated that the average check per diner was $50. That means that mobile applications generated over $100 million in revenue for restaurants using OpenTable.
Why History is Repeating Itself in Mobile
Tuesday, July 6, 2010
When it comes to the desktop operating system there are two major players: Microsoft and Apple. Both have very different strategies and are going after different target markets. History is repeating itself in the mobile space except Microsoft is out of the game. At least, for the time being.
Mobile Barcodes And Allergies
Thursday, April 8, 2010
What do the two have in common? Some big players in Australia are using mobile barcodes that contain allergy information. So, someone with a smartphone and a bar code scanner can read allergy information from different products. Sweet?
Social Media Pushing Mobile Web
Tuesday, March 30, 2010
One major catalyst in the mobile web revolution is social media. The problem is the web isn't necessarily mobile. People are tolerant right now because they haven't seen great mobile-friendly websites. We see opportunity to increase revenues, expand marketing opportunities, and build customer loyalty for those who embrace the mobile web and put themselves ahead of the game.