Free. It's the big thing that everyone loves. Free this, free that. I'm not completely against free. With such a choice cluttered world, free helps you to "try before you buy." The consumer is in control now. Free is important. But, is free alone sustainable?
A QR code that doesn't abide by certain standards may not work on some smartphone readers. That creates a negative experience and it's something we should all try to avoid. In our experience, we've found that you should at follow these 3 rules in order to maximize compatibility of your QR code.
Denise, who attends a social media mastermind group I'm part of, left a comment on my last post that asked whether or not we should have a separate website for mobile devices. Sound cumbersome? Let's see if these three points are convincing. The real answer is: it depends.
