The Kony 2012 video is currently nearing 40 MILLION views on YouTube. It has only been online for 3 days. When I first watched the video, it inspired me because I believe everything about the video is pure genius... and I'm going to tell you what that is, and what business can learn from it.
Free. It's the big thing that everyone loves. Free this, free that. I'm not completely against free. With such a choice cluttered world, free helps you to "try before you buy." The consumer is in control now. Free is important. But, is free alone sustainable?
A QR code that doesn't abide by certain standards may not work on some smartphone readers. That creates a negative experience and it's something we should all try to avoid. In our experience, we've found that you should at follow these 3 rules in order to maximize compatibility of your QR code.
